about odd brand strategy

Elle McGee

elle mcgee

creative director, founder

I was born and raised in Minnesota, but fell in love with the Chippewa Valley when I went to college at UW-Eau Claire. Art was always my passion, but developed into a career when I dove into graphic design. The craft allows me to exercise my business savvy (social media, search engine optimization) with my love for the technicalities in art.

I worked a three-year stint as a designer in an office setting before Serena and I set off on our own. We wanted to create a company that listened, one that works hand-in-hand with clients until the job is complete. I want Odd to make a difference on a bigger scale than just our pocketbooks and to have real influence in the community around us.

"we want to be leaders in something amazing"

Serena Wagner

serena wagner

creative director, founder

Born in Eau Claire and a University of Wisconsin - Eau Claire alum, I’ve always had a deep passion for making the Chippewa Valley a better place. I spent my college days working 7 part-time design gigs (for one whole year, it was all 7 at once) and volunteering for two youth mentorship groups. In 2014, I was hired at Volume One Magazine as a designer, and in 2015 I started Twig, a zine collective focused on showcasing work created in the Midwest. In 2016, myself and fellow Odd partner Elle McGee had the idea to start an accessible female-lead design studio, and in January of 2017 Odd Brand Strategy became a reality.

I look for new directions, and thrive on seeking out the most successful visual product.

"we’re ready to change the way the Valley thinks about design."

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